22 Feb 2018: Blue Label Telecoms earnings b...  |  14 Feb 2018: Making the cut...



As Africa’s largest enabler of mobile messaging, mobile financial services, and mobile value added services, Cellfind helps financial services companies, telecom networks, retailers and other organisations to harness the power of mobile technology.

Cellfind is a wholly owned subsidiary of the Blue Label Telecoms Group which is listed on the JSE.

We invest in a strong base of technical skills and locally owned intellectual property to create mobile solutions that fit the growing market for digital commerce and communication.

We are a founding member of WASPA, the Wireless Application Service Provider Association, and are an accredited service provider for Vodacom, MTN and Cell C.

To contact us, or for more information, visit

Our Messaging Services

We offer a complete range of high-volume, multichannel messaging solutions that are secure, cost-effective and reliable; and that can be tailored for enterprises and operators of all sizes. Our range of secure, reliable offerings enable you to interact with customers, employees and other people important to your business in a cost-efficient, secure and timely manner.  In a competitive environment, Cellfind processes over 300 million SMSes per month, touching each cellphone owner in South Africa a significant number of times each day.

Our Value Added Services

We provide network operators, financial services providers, emergency response companies, and other enterprises with white-label mobile services that add value for their customers and generate new revenue streams. Our location- based service technology enables South Africa’s most popular emergency response and friend-and-family finder applications.

Our Resellers

At Cellfind, we possess the expertise, the technology, the products and the content expected of a world-class mobile telephony products and services company. With our keen understanding of the potential of mobile telephony, our  ability to stay ahead of the technological curve, our innate flair for innovation, and our intuitive understanding of consumer and corporate markets, we lead the global pack not only in South Africa but throughout the African continent.

We invite entrepreneurs and existing telecommunications companies to join our extensive reseller channel.

If you have existing customers that will find value in our product offerings, or if you know of companies that will benefit from our vast expertise in developing white label products, become a Cellfind reseller and we will offer you an on-going revenue stream

Our tips for engaging smartphone consumers in Africa

Know your customer
Factors such as smartphone penetration, disposable income, and data costs vary widely between African countries. Savvy marketers should research what devices their customers have (cellphone, feature phone, smartphones and platforms) and then segment them according to how they might interact with the company.

Do some return on investment (ROI) calculations

Developing apps and responsive websites can be expensive – ensure that the money will be well spent. If smartphone users are a small part of your customer base, you could leverage social media platforms to interact with them.

Be respectful and personal
By segmenting the SMS marketing database, marketers can personalise messages to clients’ needs and interests. As such, SMSes can be leveraged as effectively for one-to-one marketing as for bulk messaging. Apps and the web offer even richer options for personalisation, leveraging contextual and location data.

Remember that SMS is still powerful and cost-effective
A simple text message remains one of the most efficient, effective and affordable ways to interact with your customers. It is reliable and immediate. It can be accessed on any cellphone and allows for two-way communication between your business and the customer. Don’t neglect it in the marketing and communications mix.



OUR Business


Blue Label South Africa
Blue Label International
Blue Label Mobile
Blue Label Solutions
Blue Label Media


  View all events