Blue Label Telecoms launches Play SA Lottery for cellphones
Blue Label announces the launch of the PlaySALottery voucher, a new lifestyle enabling product.
Blue Label's subsidiary, Blue Label Distribution partnered with the South African National Lotto operator, Gidani and Lidonga Technologies, to create the technical ability for consumers to now buy Lotto on their cellphones.
"We are very excited to launch PlaySALottery" says Werner van Reenen, CEO of Blue Label Distribution. It complements our Blu Approved bouquet of products and services available to customers and merchants.PlaySALottery is a natural fit for us, as the technology platform already exists through our core airtime distribution to some 150, 000 points of presence across South Africa."
With the PlaySALottery voucher, consumers can purchase a voucher at Blu Approved stores and other major retail outlets,top up their online mobile wallet and start playing Lotto instantly.
The PlaySALottery vouchers are vended in the same way as Airtime, so it's simple and easy to use, for both merchants and consumers.
PlaySALottery is a prepaid voucher that is used to top up a Mobile wallet, which in turn, will be utilized to purchase virtual Lotto tickets. The vouchers are denominated in R25 and R50 vouchers and are available at selected Shell, SPAR and Blu Approved outlets nationwide.