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Blu Label's commitment to sustainable economic development is not purely confined to just an add-on. This is our code. Our purpose is to drive financial inclusion, opportunities and convenience for the mass market through digital distribution and e-tech ecosystems. This purpose extends to focus on youth skills development and socio-economic and enterprise development. From inception, the aim has always been to make a difference in people's lives. Consequently, we have changed many lives by providing the tools to earn a living.

In our case, we are truly purpose-driven and recognise that delivering value ultimately depends on continuously paving the way to create an inclusive business with the small businesses within communities. We have an extensive track record of fostering economic and social development in South Africa by ensuring the availability of products and services for those with low incomes and who have been previously disadvantaged.

We are committed and aware that our social responsibility continues to generate value for all.

We have vetted all flagship beneficiaries and where possible, linked beneficiaries together to make a greater impact on the community that we serve. Due to the fact that we are focusing on existing flagship beneficiaries, no new flagship beneficiaries will be added for FY24.

The following are our current flagship beneficiaries:

• Boys and Girls Club.
• Christel House
• Women and Men Against Child Abuse.
• Sound of Celebration.
• Home Growers.
• Sean Smith Boxing (smithsgym).

Projects completed in FY23, over and above flagship donations:

• We are supporting our merchants in order to enable them to operate our devices during load shedding and electricity outages, by supplying over 400 BLD merchants in need with solar inverters. This improves our business while caring for our merchants' businesses.
• Supporting Christel House in education and workplace readiness and building character for unemployed people in the community by collaborating in a programme to join our U-Belong family in Cape Town. This provides employment following the completion of the programme.

Approved Blu Label subsidiary projects

• Trust Blu U-Belong, co-funding project and T3SA as the implementation partner which will provide job opportunities for over 1 000 learners and the possible opportunity to open their own businesses after two years.
• Adopt-a-School project as well as extending technology centres.